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Diana Cabreja
The smallest things can be the most irritating.
What's going on?
The Dominican Republic, being a tropical and humid country, is an environment prone to mosquito proliferation, which represents a significant problem, especially when it comes to disrupting people's sleep. The smallest things, such as insects, can be the most irritating.
What will we do?
To address this issue, it is proposed to present mosquitoes as a “nightmare” that disrupts sleep, inviting people to use their anger at the lack of rest as motivation to “get revenge” on them. The execution of this idea includes an interactive stand at the Bocao Food Fest, simulating a space where users can shoot mosquitoes, taking revenge for all those nights of interrupted sleep.
Setting up the interactive stand at Bocao Food Fest:
Interactive ad with digital version of the game.
Art Direction and Creativity
Diana Cabreja
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