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Young women prefer advice from someone like them, more authentic and closer.

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What's going on?

In a world where trends define young women, Barbie wants to be the voice of the everyday woman.

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What will we do?

Create a series of posters with messages that connect with young women in an authentic and real way. Instead of the typical voice of an influencer with a perfect and resolved life, the messages will come from other young women like them, who face everyday challenges from a close and genuine perspective. We seek to give messages with sincere words, not just those that sound nice.

Posters collection:

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Art Direction and Creativity

Diana Cabreja
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